Even if *I* don't think he was snubbed, HE was upset/wronged in some way/shape/form by the hero. (the only one I'd say was snubbed in the most literate of terms was Eddie Brock, as he was the only one intentional one upped) but all of them were somehow, in their mind wronged by the hero. The bad guy from the hulk (His CGI looks better then the hulks) was, at least in the preview we saw, smacked hard by him, and so then was like "I want to get him back!" (I don't know the exact line, but it was along that when he was being injected) Even if it's not the MAIN plot, it's in there enough that I'm like "...guys. Srsly now."

Hulk vs Iron man would kick ass though. The hulk...I've never been a big Hulk girl, so even if they did it perfect I'd still kind be like "...ew!" cause the hulk is ew to me, but I thought the changing was kinda cool. But I do see what you mean.